Client retention is just as important as growing your book of business. With health care costs continuing to rise, it’s becoming more and more challenging to offer cost-effective plans that meet all your client’s needs.
Before you automatically show another plan or carrier, work to provide an alternative solution to any gap in your client’s current policy. Switching carriers isn’t always the best course of action. If needed, contract out help who can offer more innovative solutions. You can get someone to help your agents address strategy and provide education and training to clients and their administrators.
One of the ways we stress how important client retention is to Rogers Benefit Group is to compensate our entire team, including our salespeople, for renewed accounts. By offering consultations on strategy for the renewal, we can offer experienced insights to solve a client’s problem and find them the right plan.
Are you concerned about your next renewal period? We put together a guide to help. Click here to download 5 Ways to Streamline Your Renewal Process and Save Time, Money & Resources.
Spend less time and reduce the stress of your next renewal by following these basic guidelines for success. The more you prepare, the less effort you’ll need to put in. Get educated, strategize a plan, and be better equipped to answer your client’s questions and meet all their needs. Nurture your current accounts and your book of business will always be full.